Buried amidst the consolidation of business intelligence (software) vendors, HP appears to base its solution on Knightsbridge, which it purchased in 2007.
It can't be too surprising if HP (and, previously Knightsbridge) aren't familiar names in the BI field. They do not figure regularly in industry reports and forums. HP's profile is quite low - so low, in fact, that they're not even mentioned in Wikipedia's list of BI tools. I expect their marketing strategy is limited to supplementing their provision of whole-of-business solutions to the marketplace: when selling to enterprises, something akin to "Oh, and we also supply business intelligence solutions - and consulting services. No need to go to the market for that". (However, for a counter-view on HP's BI profile, see this blog by Shawn Rogers.)
Notwithstanding, they recently released their take on BI trends for 2009, as follows.
Trend #1: Consumerisation of IT
In effect, business to adopt consumer-level technologies such as facebook and twitter. BI-specific effects in collaboration, visualisations, new data sources.
Trend #2: Post-Western tech economy
"Emerging regions" will transition from being simply "suppliers of low-cost talent" to being developers of best practice and global standard-setting consumers. Benefits to BI in terms of innovation - in analytics, unstructured data, etc.
Trend #3: BI importance increases; data governance and quality to become critical
So says HP - but see BI Survey's comments on less than expected adoption. However, it's to be expected that in hard times businesses would turn to BI for efficiency gains.
Trend #4: BI Buyers more scrutinising
- linking projects to business outcomes.
Trend #5: Market demands lower BI complexity
Commodified BI, standards for data marts. Here, HP contradicts its own earlier comment about SaaS/Cloud issues not yet figuring prominently in BI. They note it under "consideration".
Trend #6: Analytics moves to the front office; business users get greater sophistication
- including data modelling in the hands of business managers - scary!
Trend #7: Data integration increases in importance
Consolidating data from traditionally disparate sources; increasing focus on enterprise-level information management strategies.
Trend #8: A blurring between data warehouses and operations systems/data
A need for realtime operational reporting - enter, data hubs, Enterprise Service Buses, etc.
Trend #9: Convergence of structured/unstructured data
- this is a brave call, as business are only just starting coming to grips with the unstructured data buried in documents, notes, etc. My call is that it will be some time before unstructured data sees much effective use, let alone convergence.
Trend #10: CEP (Complex Event Processing) comes of age
- this seems to be an amalgam of alerting and data mining, nearing real-time.
As they later note: "To make the most of BI, first you need to get the data right". Much as that sounds a truism, it is a point that needs to be hammered at every opportunity, from data modelling to quality/management/governance.
HP's full report here.