Monday, January 16, 2012

The immediacy of Twitter: for fools or strategists?

It's the age of instant gratification.  The faster it is to express yourself, the easier it is to make a fool of yourself on the public stage.

With the internet it's global, and with twitter it's more immediate than email, and just as hard to press the delete button.

Ah, the internet.  The scourge of the unmeasured thinker.

I'm thinking of Rupert Murdoch, of course, who apparently stumbled again with a tweet.

Much as I might long for him to get too comfortable over a glass or two and a rushed comment, I can't picture it happening. (Much.  Depending on whether you count his comment about Brits being too broke to justify taking holidays.)

But the question - again - is why?  What's behind Murdoch's sudden move to Twitter?

It took JP to point out to me that retweets and aggregation services will give Murdoch's voice a lot of weight.  This translates to Murdoch's utterances having a global influence - something that he's never been averse to.  In fact, he couldn't get enough of it.

And does he not want to have his hand in every communication channel going?  Especially if the cost is negligent.

A few early mis-tweets have only helped to publicise his channel.  What could be wrong with that?

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