Monday, January 16, 2012

Discovered 70s gems 7: Heavenly Temptations

(Number 7 in a continuing series on music I missed at the time, and only recently discovered.  Warning: this series is coming to be dominated by soul music, because that's what I'm currently listening to.)

In 1973, the Temptations' music was produced by Norman Whitfield alone, and he went to town.  He was a slave-driver, they were known as the Norman Whitfield Choral Singers, and his productions were extended works full of the socially-conscious lyrics that hallmarked the Temptations of the previous few years.

But he let them do a handful of the more basic love songs, and this was one of them.  Past the time of David Ruffin and Eddie Kendricks, this is short and lavish, and must be one of my favourite Temptations songs.

Released as a single, it sunk like a stone, allegedly due to a DJ boycott of Motown at the time.  I prefer to think of the record-buying public as simply capricious.

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