Monday, December 11, 2006

3G Mobile phones - not really!

3G refers to third generation mobile phone technology. Specifically, it allows for voice and data transfer concurrently. The obvious consumer-end application is video telephony.

For the analysis and planning for implementation of technology, it really helps to have some understanding how take-up is going for that technology.

Well, that's all been cruelled by a recent survey from Nielsen Media Research. Inter alia, it found that nearly half Australia's mobile phone users think they're using 3G already! The sharpest increase in (perception of) 3G use was among Telstra users, up from 14% to over 40% in a single quarter.

Among Virgin Mobile users, 41% claimed to use 3G - yet Virgin don't even provide that service yet!

This is what happens when you market heavily to teenagers.

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